There are some in management, not many, but some, who live and breathe the notion of the Mission Statement. These people tend to be almost evangelical about it, preaching the gospel and importance ...
In order to understand why “re-shoring” makes sense, you’ve first got to understand why off-shoring made sense. Off-shoring (along with “downsizing” and “rightsizing”- probably two of the most despised terms in business) began ...
More American-based companies than ever are doing business in China, or at least learning from their Eastern counterparts. This trend doesn’t only apply to large businesses, but smaller ones too. This movement is ...
In many ways, Star Trek invented the world we live in today. Don’t believe me? Go back and watch a few episodes of the original TV show. You’ll see the communications officer ...
Online press releases need to hit all the same basic markers that their print cousins need to hit, then they need to go a little bit further. The reason this is so is ...
You’ve probably heard a lot about social media marketing, and if you’re not already engaged in it, you probably want to be, if for no other reason than the fact that your competitors ...
People claim they like new experiences, which may be true, but it is also true that many people don’t like changes in the things to which they have grown accustomed. In our ever-expanding ...
Establishing a great brand that customers love doesn’t happen overnight. It takes careful planning, clean and consistent design, and a stellar marketing plan with a robust technology component. When a business has all ...
Technology such as computers, email, and the Internet can help make the process of starting and managing a business much easier, but there are certain pitfalls that can delay, or even stop, the ...
Never mind for a moment that the world’s gamers are the single largest market on the planet. For the time being, forget about the fact that if gamers were a country unto themselves, ...
May 13th, 2025
May 12th, 2025